baby jewelry wholesale Why are most of the "Zhou" brothers in the jewelry industry?

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  1. wholesale jewelry displays company new york city A woman with Liuga said: Zhou Dafu listened the most, knowing that Zhou Shengsheng was from Hong Kong, and a family opened, or it would be confusing audiovisual!
    The men in a sportswear said only to know Saturday blessings. As for why the jewelry company mostly named Zhou Crown, shook his head and said that it might be a family. The specific reason is not known.
    When a business man was investigated, he said that Zhou Dafu had heard and knew that Zhou Shengsheng should be a copycat version.
    A young man said that he only knew Zhou Dafu and Saturday, and also wondered why he was surnamed Zhou. Is it a brother?
    The consumers cannot effectively identify these jewelry companies. They can only learn about different companies from the perspective of advertising or sales staff in jewelry stores. Multi -surnames of the jewelry industry, consumers' general response determination is to deliberately confuse audiovisual and play the ball. In contrast, the four famous jewelry brands in Hong Kong, Zhou Dafu, Zhou Shengsheng, Saturday, and Xie Ruilin, which have been recognized by consumers.
    not a family, but why are they all surnamed Zhou?
    . Historical reasons:
    In from the industry insiders, because several bosses in the jewelry industry were the earliest bosses in the jewelry industry, they were all people in Chaozhou Xiashan. The surname is Zhou. Until now, there are many Chaozhou bosses in the jewelry industry. Secondly, because the jewelry industry is a traditional industry, big blessing, raw, hundred blessings and the like, are all metaphor for beauty. Therefore, the name of this industry is relatively traditional and lacking creativity.
    . The suspicion of following the wind:
    The people in the industry also believe that the jewelry industry is affected by Zhou Dafu and Zhou Shengsheng, and there are suspicion of following the trend. First, this name is relatively fresh, and it is not so clever when it is spread out! This move is mostly borrowing the brand of large enterprises for many years to enhance their popularity through the similarities of names. In addition, there are many jewelry companies named after gold, which makes it difficult for consumers to distinguish. Many companies are suspected of playing the ball.
    3. The lack of corporate brand strategy:
    The names are confusing. From one side, jewelry companies believe that the brand is a similar name, and ignores the connotation of the brand and lacks understanding of the brand. The brand is not only a name, the brand is shown by the product, connotation, popularity, reputation, service, etc. There is no strong brand awareness, but just following the big brand, it is also a manifestation of the lack of creativity in our nation.
    What are the benefits of piercing?
    1. There are food, drinking, money and making money-brand effects win rapid development
    The so-called well-known brand, often the brand name and logo, etc., successfully completed the brand symbolization. A simple symbol can help consumers think of brand connotation quickly and have the willingness to buy. Through the rapid profit of the company, the rapid rise of many large -scale enterprises, for a part of the jewelry that urgently needs to increase the added value of the industry, creating its own brand is regarded as "stupid". Some jewelry companies are unwilling to develop and design Start at the source link, but start from the packaging and get the shortcut from the brand packaging, so as to earn profit more quickly.
    At present, some domestic small and medium -sized jewelry companies are not highly designed and developed slowly; the overall industry style design has no patent, sales without specifications and uncertain valuation standards, etc., resulting in the management loopholes of the gold jewelry and jewelry industry, which also constitutes the constituent The reason why domestic SMEs' "plagiarism" behavior is prominent.
    2. Everyone knows that Chinese people love face-the psychological psychology of catering to most people's admiration and vanity
    From a psychological point of view, if the product name is related to the name of a well-known brand or celebrity, it is easier to cause people to cause people Attention. Many consumers think that buying fake brands is very "affordable", the quality is also good, the style is novel, the price is still low, and it can also satisfy vanity.

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