May I ask China Mobile's strategic environment analysis and strategy formulation?

China Mobile BOSS SWOT analysis

imported_admin2005-09-21, 15: 08
In how can I evaluate the mobile boss?

The question: Noah related analysis original authors grouper, CMCC Ningyu, Herbert, Sinolin, etc. 05: 35

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Foreword
swot refers to the first of the first one of "Streangths", "disadvantage" (), "Opportunities" (), and "Threats). Abbreviation of English letters. The main purpose of SWOT analysis is to conduct objective and fair evaluation of the comprehensive situation of the enterprise to identify various advantages, disadvantages, opportunities, and threat factors, which is conducive to developing ideas and correctly formulating corporate strategies. During the May Day Golden Week in 2004, the Pharmaceutical Pharmaceutical prawns performed SWOT analysis of China Mobile BOSS from different angles. Since the BOSS itself is a huge and complex system, everyone who participated in the comments may be inconsistent with the perspective of the problem. The analysis is not necessarily appropriate. In addition, since everyone analyzes, from the perspective of challenge, I will uniformly adjust the "threats" to "challenge".

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This according to the following ideas:
1, the means of evaluating BOSS
2, BOSS system advantages
3, BOSS system disadvantages
4, boss system opportunity
5, BOSS system challenges

. There are many ways to evaluate BOSS
The means of evaluating BOSS, such as A.T Korney once cooperated with China Mobile and other operators last year. The overall assessment of the business support system was evaluated from the aspects of management, business, technology and benefits; IBM has a complete set of evaluation models from an E-TOM similar perspective. At present, SWOT analysis is popular, and this article will also be analyzed one by one from the perspective of SWOT.

Only, Comrade Ning Yu has experienced the entire construction process of BOSS in person, and a large part of this article is his point of view, so the BOSS SWOT analysis follows his analysis methods, divided into three stages: start the boss at the BOSS The system construction phase, the stage after the BOSS system is completed, and the stage after the completion of the business support network.

. The advantages of the BOSS system
In starting the BOSS system construction stage: China Mobile's leading operator in the field of wireless communication is critical, its business leadership, rich operating experience; China; China; China; China; China; China The high -level mobile high -level support for the centralization and transformation of the business support system; the advantages of the enterprise in terms of construction funds; the experience of real -time billing projects and the centralized transformation of the 98 -year -old payment system in 1966; The engineering technology and business personnel with rich experience around the mobile are good. All these have laid a good foundation for the effective implementation of BOSS.

The stage after the BOSS system was completed: conforming to the centralized management trend of China Mobile's business and management in the province, and cultivated technology and business personnel of partners and China Mobile. The standardized and standardized process of business processes has enhanced the status of business support. On the one hand, it provides a means for the development of China's mobile business and effectively supports the "service and business leading strategy". On the other hand The foundation. Cultivated and supported partners in the construction of China's mobile support system, and the patterns of domestic SIs such as Asian Xin, Lianchuang, Stech, Hongzhi, etc.

The stage after the completion of the business support network: through the BOSS system centralized transformation project, the customer service system centralization reconstruction project, the construction of the first -level BOSS system, and the construction of the two -level business analysis system, it has formed coverage of coverage. The national business support network has initially solved the problems and problems of business support systems. The centralized business and management models have completed the transformation from local cities to provincial -level concentration. The billing center has accumulated a lot of experience and support system planning management experience, and maintained the quality of production service quality and the maintenance service quality of the business support system on a high horizontal line. The system has high new business development capabilities, and basically meets market demand in terms of flexibility.

. The disadvantages of the BOSS system
In the start of the BOSS system construction stage: there is no strong organization from the group to the provincial company to promote the next trend of informatization. The location of the department is usually very subtle, the business department dominates business needs, lacks overall grasping; business management is immature; technical means and experience are insufficient. Generally speaking Weak and have very little accumulation of customer service.

It after the BOSS system is completed: the departmental lines involved in the BOSS are not obvious. Through the BOSS, the technical department has been put on a lot of pressure; the strategic significance of the construction of the BOSS system is not in place, and there is a phenomenon of dealing with the work of the group company; The coherentity of the system and information is not good, and the optimization and stability of the system has become a prominent problem.

The stage after the completion of the business support network: the business process needs to be further sorted out, especially the process of inter -provincial and cross -departments is not sound; the business analysis system cannot fully meet the business in terms of data quality and application. The requirements of the department; in the process of rapid system construction and development, there are vulnerabilities in the aspects of establishment of rules and processes; there are problems with the stability of the system, and there are many problems in terms of security personnel, technology and management; The quantity and quality are difficult to meet the requirements of the rapid development of the system; some subsystems are tightly coupled, and it is difficult to deploy, operate, and maintain independently. It is very large, but the excavation is not enough. The data interaction between the subsystems is not enough. For example, users have complained through 1860, big customers do not know, or users complain from the business window, and the customer service system does not accept records.

. Opportunities of the BOSS system
In the start of the BOSS system construction stage: After the China Mobile Group was officially established, the second -level legal person system was adopted. Management model; domestic partners have accumulated a lot of experience and construction ideas in billing, business, accounting and other aspects of business, and look forward to the realization of operators to invest sufficient research and development for China Mobile BOSS construction. The support system construction has high hopes.

In after the BOSS system is completed: China Mobile's "Double Leading of Service and Business" strategy has put forward higher requirements for business support systems; customers' requirements for standardized service and full network management aspects of the entire network management aspects The requirements of the enterprise have accelerated the progress of business process standardization; the business department has actively put forward demand for statistical analysis and provides motivation for the development of business analysis. Some of the topics of water tanks, buckets, kettles, water scoops and other discussions in the billing network forum provided some suggestions for the prawns who were active or diving in the jar. (Hey, I accidentally made an advertisement. I hope the friends of CMCC will not mind^-^)

The stage after the completion of the business support network: the 3G era brings opportunities for the development of the business support network; the order is the order; the order is the The demand for flow and service guarantee is gradually clear, providing motivation for the business support system of the entire business; foreign product software manufacturers have increased their attention to domestic attention, bringing new vitality to the development of the support system.

5. Challenges of the BOSS system
In the start of the BOSS system construction stage: China Unicom first formulated the development plan of the business support system, and launched the construction of the comprehensive business account system. Resources; the level, quantity, and experience of mobile technicians in China are difficult to meet the large -scale system construction nationwide, and the formulation of standardized standards lacks strong technical guidance, and the lack of pilot to increase the difficulty of system construction.

The stage after the BOSS system was completed: the nationwide SI is different, the BOSS system is political, some manufacturers' choices are immature, and partners need to be further adjusted. At present, the support of the data business of high -speed development and the real -time aspects of the system need to be further improved; there are many plug -in systems used to realize temporary functional functions, the system needs to be further integrated, and the issues such as EAI and EAP are still testing and demonstrating. At the stage, the implementation progress needs to be accelerated; the lack of data warehouses, technical and talent reserves in business analysis.

The stage after the completion of the business support network: China Mobile is facing relatively large pressure in terms of funds after the overall listing of the enterprise, and the gold time of the business support network has ended. The investment in business support networks after the North -South separation has increased, and resources are increasingly fierce. At present, the charging centers, the information office, and the network department of the Internet are pulling informatized chariots at the same time. The data interaction of the department, how to integrate the issue in the future, mentioned the agenda; no R

The way of survival of the enterprise
In nature, the weak meat is commonplace. The wolf ate the rabbit, and the tiger ate the wolf. In this way, it constituted a harmonious biological chain through each other's "eating". All species can be reproduced and survive. If this is not like this, look at our limited space and limited resources, and it is estimated that everyone is waiting for everyone. Similarly, there are similar phenomena in the business community, and they are all gained long -term development through competitive opportunities to survive.
It if an enterprise wants to win in fierce competition, or to become a tiger in the business community, he must have a very complete competitive mechanism. So how can companies form a complete competition mechanism?
. Make your own company's ambassador (Make Company Mission)
The existence of each enterprise has its corporate mission, because he determines the development direction of the enterprise, determines the industry of the company, and helps the enterprise discover the discovery of the company Competitors. In the past, the railway industry set its own corporate mission as a transportation service through the railway. As a result, he found that he was in a monopoly position. He believed that there was only one in his industry. No one would grab the rice bowl with them and lack the incentives of competition. Therefore, they stagnated in terms of service quality, transportation speed, and model development. However, with the development of highway transportation, sea transportation, and air transport, the boss of Tie found something wrong, and quickly re -developed his mission: providing people with transportation services. Only a few words were missing, but he changed himself from the railway industry to the transportation industry. In order to formulate your own development strategy and gradually win the development space. The following is the corporate mission of several companies:
1, Sony's mission: provides everyone including our shareholders, customers, employees, and even business partners with the opportunity to create and realize their beautiful dreams Dream in Sony
2, General Electric Mission:
• Improve quality of life with technology and innovation
• Seek the balance of mutual dependence between customers, employees, society and shareholders; Microsoft Mission: Computers enter the family, put on each table, use Microsoft's software;
4, Ford Mission: car to enter the family;
5, China Mobile Communications:
Corporate mission corporate mission : Innovate the unlimited communication world, do the pillar of information society,
The company business purpose: Pursue customer satisfaction service
6, Shanghai Jiajiahua Company: Dedicated high -quality products to help people achieve clean, beautiful and elegant life.
7. The corporate mission of Boston Consulting Company: Assist customers to create and maintain a competitive advantage to improve the performance of customers
It from the above examples, it is not difficult to see that corporate mission is like a vane, designated for the development of the enterprise, specifying the development of the enterprise In the direction, the company recognizes the situation of its own industry, so that the enterprise will formulate a corresponding competitive mechanism.
. The formulation of strategic targets
The formulation of strategic targets includes all managers including CEO, CFO, Operation Manager. Due to the different management mechanisms, there are also different methods of formulating strategic goals. There are two main types: First, from top to bottom method refers to CEO first formulating the company's goals, and then the company's development goals in the company Under the restrictions, make their own goals. 2. From the bottom to the bottom method, after a detailed analysis of the market, each department formulates its own goals, and then the company's development goals are determined by the CEO. Of course, when they set goals, each department is not isolated, but they It is interactive and affects each other.
3. Crafting Strategy
The formulation strategy must first perform Pest and SWOT analysis. First look at PEST analysis.
p: Political environment analysis Political factors often restrict the business behavior of enterprises, especially the investment behavior that affects the long -term enterprises. The state's political system, political stability, international relations, and legal policy system are all content that has a significant impact on enterprises in political factors.
e: Economic environment analysis economic factors mainly refer to the overall situation of the development of the national economy, the international and domestic economic situation and economic development trend. Specifically, the national and local economic development status, speed, national economic structure, inflation rate, the improvement of market mechanism, and the level of interest rate levels. These may not only form an enterprise development opportunity or pose a threat to enterprises.
s: Social environment analysis mainly includes related social structure, social customs, people's values, religious beliefs and cultural traditions. The analysis of society is mainly to understand and grasp the current situation of social development and the impact of future development trends on enterprises.
T: To survive and develop technology and environment analysis in the competition, we must carefully analyze and understand the scientific and technological environment, pay close attention to the new trends of scientific and technological development, master and study new technologies, new processes, and new materials, and maintain themselves Competitive advantage.
swot analysis is mainly from the following aspects
s: The advantage is that the company must discover its own advantages. It can be a brand advantage, research and development advantage or cost advantage.
W: The weakness is that the company must discover the weak links of their existence.
o: Opportunities are in the market changes. Where can the opportunity to hide the company, where can it be dug in gold, where the breakthrough points that can be involved can be hidden.
t: Where the threat may occur, the direct threat to yourself after joining the WTO, etc.
is not enough after the above analysis. The company also needs to analyze competitors to understand the measures they need to take next
. The strategy implementation , Differential strategy, BEST-COST strategy and focusing strategy. Choose different strategies according to different situations. For example: when
1, when the cost of cost is very fierce
2, the product has tended to be standardized or customers can easily buy the same product from other suppliers
3, or customers are looking at During goods, their performance, quality, and differentiation are no longer the object they consider, but the price.
4. Customers can spend a small conversion cost from one merchant to another.
5. New entrants in this industry adopt low prices to attract customers or build their own customer base
The low -cost strategy at this time, but at the same time, we must also see the shortcomings of low -cost strategy, such as it It is often actively reducing prices when implementing, but ending up with low, Rather than Higher,. Or there is no way to determine your owner's status or no way to drive the competitors away, and there will be Becoming Too Fixated on Cost Reaching.
If the enterprise wants to adopt a differentiation strategy, then the enterprise must have the following Conditions:
1. With strong research and development capabilities, researchers must have creative vision.
2. The company has the reputation of its product quality or technology.
3. Enterprises have a long history in this industry or the skills of other companies and their own.
4, strong marketing capabilities.
5, research and development, product development, and marketing have strong coordination.
6. Enterprises must have material facilities that can attract senior researchers, creative talents and high -skilled staff.
but the implementation of differentiation strategies also exists:
1. Enterprises with differentiated strategies may have a high production cost. Because he wants to increase design and research costs, choose high -end raw materials, etc. If the cost gap between the product cost of a differentiated strategy in pursuing the cost of leading costs is too large, it may make buyers prefer to sacrifice the performance, quality, service and image of differentiated products, and pursue the reduction of procurement costs.
2. The buyer becomes more savvy, and they reduce the requirements for differentiation of products and services.
3. With the development of the industry in the enterprise, the advantages of different products are likely to be imitated by competitors and weaken the advantages of the product.
Is when low-cost strategies and differentiation strategies cannot play a good role, enterprises can adopt BEST-COST strategy. However, there is a greater risk to implement this strategy because its customers may be taken away or give up on a better difference because of lower prices.
5. The results of the evaluation strategy and adjustment
The evaluation of the implementation strategy to find out the problems. And modify. Improve strategic performance!

In addition to the above five points, enterprises should also pay attention to innovation, position the market, find their own position, whether to be leaders in the industry or followers. At the same time, it is necessary to subdivide the market, find out their target group, analyze them, and find their best needs. Only in this way can enterprises build a sound competition system, and can not be in the position of passive beating in the competition.

ps:
dizziness ~

dripping upstairs ~ Don't put it here, don't put it on it ~ Hey

Sin bit ~~

is the same as me, admit that you cheat those two points ~

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