How should the QQ group promotion should be more effective?

There are three major mountains in the Chinese Internet: Baidu occupies the information search entrance, Alibaba occupies an e -commerce entrance, and Tencent occupies a social and communication entrance. But the largest user is undoubtedly Tencent QQ. At the same time, the number of online online at the same time is more than 150 million at the same time, and the number of users is as high as 800 million, which is a well -deserved Internet hegemon. The QQ group gathers with common needs and hobbies through keywords, which provides excellent convenience for promoters and can be the first choice for promotion. However, using the QQ group promotion also requires skills. We often send a piece of advertisement from time to time in the group. Soon it was kicked off by the group owner, so it is difficult to achieve the effect of long -term and better promotion.

QQ group promotion should be more effective?

. Determine your target customers and find the group where they are
In traditional marketing, there must be: target customers are not allowed. If I am a physiotherapy instrument, I must go to each community to propagate, and it must be that there are only the elderly left at home after 9 am. This is my target customer. And it is definitely not at the door of the cinema after 9 pm.

For online marketing, you must first think clearly, who is your product sold for; who will pay attention to your products; these people are paying attention to anything else. Think of these clearly, and then add the group. Take a few examples. I am specializing in maternity costumes. Of course, my product is sold to young mothers who are preparing to have children and are pregnant with children. If you want to add groups, it must be some groups of pregnancy communication, including child nutrition, milk powder, etc. (Of course, there is another aspect that the mother who is pregnant must not be too long on the Internet, this will be discussed later). Finding the group is to add a group.

. In the QQ group, it promotes promptness through timely interaction with members
After entering the group, do not go directly to the advertisement, otherwise it will be kicked out soon. If the conditions are allowed, I will start 2-3 days after asking for everyone. There should be a TXT at hand, 1. "Hello everyone, I'm XXX, I am glad to meet everyone"; 2. "Are you engaged in XXXX in the group?"; What trouble is the problem; 5. Can this xxx (your product) be solved? …………… wait like this, and so on, prepare to send it casually at hand. But pay attention to the rhythm of the sending, you do not necessarily have time to pay attention to the feedback of each group and effective feedback, but do not send it continuously, give you a certain feedback discussion time.

The plan for advertising must be soft, the softer, the better. It is so soft that it is advertising. That is, soft text, but the QQ group does not allow you to talk about it, 20 ~ 50 words are better. In the simplest words, express the point you want to express, the point of your product. The disadvantage of too long, one is obviously like an advertisement prepared in advance, and the other is to affect everyone's reading ability. Some QQ group flashing is fast.

The disadvantage of this method is that it takes a lot of time and energy, because the group information flows too fast, and it is quickly covered by other information. On the other hand, about one -third of the real active users on the other hand. Others are either blocked the information or not online. When they look at it, your information has been completely covered. Therefore, this interactive method is very limited. If you want to have better results, you need to use other methods.

. Master the initiative and make precise QQ group marketing
The previous method introduced interactive promotion, but it is directly hard -wide and easy to be kicked. The terrible is that the group information flows too fast. Even if there is a good copy, it will be covered soon and must be continuously sent, but the sending is too frequent to face the risk of being kicked. Alas, it's really hard to be a marketer! Here is a combination of my experience in QQ group precision marketing when I promote my experience in promoting space servers.

Is do not issue any advertisements after adding groups. First collect the QQ number of the group members. Everyone knows that there is a group space in the QQ group, enter the group space, and find the address book under the group members. Copy all the lists of the members here, and then add [email protected] to a mail behind the QQ number. Do a good job of email list so that each group is added and collected and sorted into an email list. But the copying needs to be copied and pasted one by one, which is a waste of time. Here I recommend everyone to extract tools for QQ group members. You can guide the group members with one click. There is no need to finish work, and there is not much money. Friends who need it can directly contact the TaoBao seller "Netwoker", as if supporting guarantee transactions and invalid refund.

In the collection of mailbox information, then mail marketing is followed. There is an advantage of QQ emails that there is a prompt after receiving the email after logging in to QQ, which greatly improves the email opening rate. With this email list, it is combined with the email tool to send out the original prepared advertising copy. One of the important points of mail marketing is copywriting. The creation of copywriting determines the level of conversion rate. In the copywriting, it must be worked hard. Good advertising copywriting is easy to accept, but bad copywriting can easily be thrown into the spam list, which will lose promotion The role. The effect of this method is much wider than the interactive promotion coverage. It belongs to one -on -one marketing, and the cost of mail marketing is almost the lowest, but it requires a higher level of copywriting, which depends on your own ability.