How do young people start a business in the countryside?

Based on my many years of rural entrepreneurial experience, I want to answer this question from the following four aspects:
1. Village life-what is the rural life that most people think like?
2, my country entrepreneurs-experience summary
3, rural employment/entrepreneurial-some options and precautions
4, judgment of entrepreneurial opportunities -What people think of rural life like? Most people think that life in rural areas is extreme. It means that you have more extraordinary experiences and happy childhoods of many urban children, but it also means that you are lower than others. There are few worlds I have seen. In fact, what can bring to a person in rural life and origin is often the peace of mind when facing the hardships, the width of the heart when the survival crisis, and the greenness of the light. In the Homer epic "Olyphs", Odshus returned to the homeland who left 20 years and was intoxicated in his love for his hometown. He still loves the countryside deeply.
2. My country entrepreneurs-experience summarizes in the countryside and half acres of fields. I do half of farmers in my free time. Essence Because of this yearning and opportunity, I went to the half -city and half -hometown life.
The I have entered the countryside since 2015 and participated in the industry's industry rejuvenation. Seven years of cultivation of rural agricultural, cultural tourism industry models, and reuse of rural idle resources, and footprints across more than 100 cities and counties across the country. The use of systemic thinking, data research, business models and operational preparations, through in -depth rural project practice, explore the establishment of a dupable, sustainable product, operation and profit model for domestic rural industrial -type village -type complex projects. With many offline training experience in the rural agricultural, cultural tourism industry, and integrated operations from user portraits, curriculum design, marketing promotion, and curriculum implementation.
Compared with the heroic ambitions when I first entered the countryside, the deepest sense of rural revitalization has been a very long national strategy in recent years. Selling tragedy and selling agricultural products (these are one of the tools, means, and methods, which can be used), but the most important core is the content of the rural industry, which can be self -made of hematopoies; To the space for talent development; it is the farmers who really earn benefits to realize the fairness of education, medical care, and pensions; it is our real life that can realize the urban and rural areas ... Only after understanding the essence can we gradually understand that their country entrepreneurship is entrepreneurial. position.
3, rural employment/entrepreneurial-some direction and precautions available in 2018 have become national strategies. From the country to local cities and counties, to towns, it is conducive to rural construction policies, technology, resources, funds, etc. Gradually injected, the countryside began to flourish, attracting many people to participate. ZF officials, artists, designers, media people, large and small enterprises, investors, artists, e -commerce practitioners, freelancers, college students, etc. Wait. Especially in the past two years, urban employment pressure has increased, young people return to their hometowns, and college students have returned to their hometowns to employment more and more.
No matter what reason you choose the countryside, you will face the problem of survival and development, just like in the city. So, what are the choices or entrepreneurial directions in the countryside? (There is not only agriculture in the countryside, and the rural areas should be prosperous.)
In the direction of several youths in rural cultural tourism planning/entrepreneurship:
(1) In the suburban villages of some large and medium -sized cities, there are Some base schools or farms about nature research, if you plan, understand sales, or execute OK, or even if you are just interested, as long as you have enough enthusiasm, you can apply for job opportunities.
(2) Best and residential villages all over the country, if you like travel, shooting, editing, cooking, cleaning ... you can apply for steward services, resort operations and other positions.
(3) Rural planners are professionals who have been trained by the Economic Research Center of the Ministry of Agriculture and Rural Ministry of Agriculture and Rural Affairs in 2022. They are decision participants and organizers of rural planning to assist rural and villages to help rural leaders lead the revitalization. If you are a person with planning, construction, land resource management or related professional backgrounds, you can apply to the local province and cities. Because this is relatively new, there are no popularity in many places. You can pay attention first. The annual salary is 10W.
(4) Regarding rural entrepreneurship, I have also received some consultations from college students who are about to graduate. What about it?
-First, risk assessment. First of all, the development of local villages is a good opportunity. How to support local governments? To what extent can it be supported? For example, is there an idle house for a studio space? Project fund support? Media publicity support? wait. Energy is as much as possible, and then evaluate.
-Second, team division. The team members are good at which fundamentals are good at, such as doing vibrato and other self -media. Good job responsibilities.
-Third, the original intention and persistence. There are a lot of things that can be done in rural revitalization, but it is not easy to do well. It is too trivial and too complicated. In the end, whether you can stick to it, you have to return to the original intention itself. Find out that because of what is going on to do rural revitalization? Is it just because of the general trend? If you can't persist, do you consider retreating? There are still long-term plans and a certain financial support team to go down firmly ...
4, judgment of entrepreneurial opportunities-Rural research can use my research method to judge with every research method of entrepreneurship. Although it cannot guarantee successful entrepreneurship, at least time can save trial error and reduce the possibility of failure.
Printer research goals: Determine survey target-design research framework-survey of competitive product-no compromise means obtaining information-get information correctly judgment. The following uses the "rural revitalization under the revitalization of the countryside to establish and disseminate> this proposition to design the research plan for example:
[1 step: clear survey target]
Actually rural research is the same as the research industry or track. If the goal is unclear, the play will be chaotic. We first try to deconstruct this goal (based on my knowledge of this village without knowing it).
The question here:
1, which step of this village and rural revitalization measures?
2, is there any action in the brand image? What kind of feedback is received?
3, is the purpose of doing this survey to update, adjust the original image, or build a new brand image?
4. What decisions are the final survey to make this survey?
Is answered the above questions, re -sorting out the survey goals, it should be clearer.
In above, what stage does your country start a business? What specific entrepreneurial problems can you solve through investigation now? You can set overall goals and sub -goals. The more specific you think about this question.
[Step 2: Design research framework]
The survey framework can start from several aspects of macro-mid-view-micro-common sense.
1. First of all, we need to quickly sort out our own cognitive blind spots, and then quickly understand the basic common sense of this village by checking the network information (historical development, status status, what actions of rural revitalization, what feed for internal and external parts ... ), Must know (population, age composition, land resources, folk customs and folk customs, characteristic figures, characteristic products, transportation, industry, culture, and overall planning of the village), which can help you save a lot of time and strength.
2, micro aspect: village location, environment, landscape, architecture, hygiene, all surveys that affect the aesthetic environment of the hard environment.
3, mid -view: Village's word -of -mouth, what are the legendary stories, the story of the new era, the folk customs, and the impression and sensory of the village. The story of the young people of the countryside, the rural cadre given power, government support, external investor impression, etc.
4, macro: What are the market brands that may be constructed? (For example, there is a village in Jiangxi: there are people in the depths of Baiyun, positioning from the environment.) What demonstration and reference can this village rural revitalization model bring to other villages? (Is it characteristic of the agricultural product industry chain? Rural development model features? Villagers build sharing model features? Or is the village organizational model characteristic? Wait)
This needs to think about while investigating and updating the framework.
[Step 3: Investigation of Competitive Products]
1. Is there a similar village around the surrounding area? The brand image is good?
2. How did they build village brand images and communication methods in the well -known villages in other parts of the city?
3, or well -known villages at home and abroad, find common.
4, the surrounding and the city's competitive products, to find those who can compete with it, and finally find the road of differentiated development.
[Step 4: "No means" obtaining information]
This step is very key. The above are all designs.
The method of obtaining research intelligence is also many. I will give a few examples:
1, network acquisition (including Baidu, local public account, government website). Not necessarily real.
2, field survey, the most important thing for this step, you can't go to see flowers, it is best to have the opportunity to live in the village for a few nights to experience the feeling of this village.
3, the interview with the villagers, this step cannot be particularly free, it is best to design the problem and then be targeted. However, in the process of chatting with the villagers, we must be casual, not very rigid, try to set out what I want. The choice of villagers is also critical. Old farmers have to have, and it is better to choose a relatively young one, including village cadres, the first secretary of the village, etc., it is best to talk deeply.
4. Interview with the person in charge of rural revitalization: The person in charge of the village's rural revitalization may be the village secretary, or it may be the specific leader sent by the municipal bureau and townships. In the implementation of rural revitalization projects, they have the most right to speak.
5. Interview with youth: Young people who do projects in the village are eager to communicate, and they also have the right to speak.
6. User interviews, are there any people who play from the city or outside, find these people, talk as much as possible, understand feelings, needs, etc.
7. Other ways to obtain information, the more adapting to the local conditions, the better.
[Step 5: Get the information correctly-use good information]
Finally, we must understand what the essence of the survey is?
Is it to obtain these information?
-No, the essence of the research is to make judgments, not collecting information, and the whole process must pay attention to this.
1. Summary of research information: The above -mentioned research information, refining summary, it is recommended to make a data table, and the comparison chart should be done as much as possible.
2. Investigation conclusion: Return to the survey target and get the answers from the survey.
3, then enter the next step: the unsuccessful work, the difficulties encountered, the next plan ...

1. Rural family hotels and youth hostel
Now people who work in large cities feel that work pressure and life pressure are very high, so whenever they rest on holidays, they cherish the time when they are reunited with their families, and they are willing to follow up. The family goes out to play to decompress.
It if you choose to travel far away, it is not realistic, and it is not strong to play in the city, so they are more willing to go to the countryside to play and enjoy the local cuisine and simple style. In this way, rural family hotels, youth hostels, and various farmhouses and customs experience parks are becoming more and more popular.
It if we use our own house in the countryside, open a hotel, or farmhouse, it is very good. The main advantages are these points: 1 Rural resources are more, and you can open a little bit. 2 The cost of doing these industries in rural areas is low, and the charges are definitely low. It is very popular and everyone can afford it.
3 is the current policy support for the rural development tourism industry. With these policies, it can do more with less. In short, operate well, do things seriously, and do business with integrity. Presumably this business can soon be done.
. The special breeding project
The special breeding project is a very promising project in rural areas. Everyone knows that if you only do traditional planting or traditional breeding in the countryside, it is difficult to make money, and it is easy to lose money. Therefore, changing the method of breeding and updating the breed breed is a very good approach.
The special breeding projects that can be done in rural areas now are very many. We choose a project that is suitable for ourselves and do it carefully. I recommend everyone to try the following specialty breeding projects:
The special planting projects, planting various medicinal materials, planting bee sugar, planting sunlight rose grapes, planting gold honey Li (not listed promotion), planting anti -season vegetables , Plant white strawberries, grow red meat kiwi, plant konjac, plant okra, plant various types of mushrooms, grow red beauty citrus, and so on.
The special breeding projects include: breeding dogs, breeding freshwater fish, breeding crayfish, breeding pairing pairing, breeding fire ducks, breeding goats, breeding ostrich, breeding loach, breeding wild rabbits, breeding pigeons, breeding donkeys, and so on. If these projects do well, their income will definitely be higher than some ordinary white -collar workers. It is also very suitable for those young people who have thoughts, dare to strike and fight.
three. To run rural kindergartens or rural pension institutions
The current rural people also pay great attention to their children's education. Many young parents are willing to spend money in their education. However, the current child education in rural areas is very lacking. There are no kindergartens with better conditions in many places. Many parents can only send their children to school in the kindergarten in the city.
If we also have a good condition in the countryside and a kind of kindergarten with strong teachers, there will definitely be many students, and the prospects must be very good.
The problem is the pension of the elderly in rural areas. This problem has always been a big problem that plagues many rural people. Because rural people want to go out to work or do business, they can't rest assured that the elderly at home. If you don't go out to make money, it will be more difficult to live at home. Therefore, rural people are more contradictory. Many young people have no choice but to arrange the elderly at home and entrust them to relatives and neighbors occasionally. Such an old man not only can't get comfort in spirit, but also cannot keep up with the level of living.
Ifly in rural areas, a pension institution with a reasonable charging and good conditions will definitely be very popular. At present, the state is a strong support for rural pension institutions. Therefore, the opening of pension institutions in rural areas is also a trend of future development. Although this industry has not been fully developed in rural areas, we can enter the industry first. In the future Advantage.