Investigation and analysis of the clothing market demand survey

Regarding the market, there is no speech without a careful investigation. As part of the market, the market survey should be more and more valued by the enterprise. Then the following is the content of the survey and analysis of the needs of the clothing market that I have compiled for your reference.
In survey and analysis of the needs of the clothing market
The Chinese clothing relies on cheap labor resources and strong industrial supporting advantages to pride in the global textile clothing industry. With the cancellation of import quotas, Chinese clothing companies are facing unprecedented development opportunities. It is foreseeable that clothing trade friction is about to enter a high incidence. Therefore, we need to strengthen the following key tasks: consolidate the existing market, maintain export order; share the potential market; innovate a new market; implement a standardized strategy. Exporting enterprises should also do a good job of responding to the "post -quota era": first of all, actively promote corporate restructuring, optimize resource allocation, and enhance innovation capabilities; second, actively carry out industrialization construction, promote the extension of trade up and down, improve the entire system The benefits; the third is to actively implement the brand strategy and gradually develop their own brands; the fourth is to actively "go global" and "please come in", actively absorb and digest foreign advanced production technology and management experience, and accelerate the construction of talent teams.
Sessing through the market survey of professional clothing projects in China reports that manufacturers and investment institutions will fully understand the product market, raw material supply, sales methods, effective customers and potential customers, to study the market positioning of competitors. Product pricing, marketing models, sales networks and enterprise development provides decision -making basis. The entire series of 2009 is mainly a single color tone. Among them, black and white represent dual characteristics, such as hardness and softness, history and modernity, and also represent the style of the brand. In addition, the key theme of this season is "Gold". The models wear layered light gold necklaces and the rosary necklaces composed of crystals and Bohemia pearls. Some skirts and shirts are decorated with hand -made light golden heart -shaped badges, expressing the designer's very interesting care of Latin American living habits. Latin Americans like to give off dedication or lucky ornaments when they like to go to the church, representing individuals. The clothing, shoes, and department stores are the first market formed since the reform and opening up. It is a market with low threshold and easy to enter. Because of this, it is also the most likely saturated and declining market.
The survey and analysis of the needs of the clothing market 2
The economic construction in my country since the reform and opening up. The living standards of the people are significantly improved. The first place in "clothing, food, housing, and travel" is "clothing". People's requirements for clothing are thousands of miles a day, from color to style, to brands, different consumer groups, different consumer groups Different consumption psychology has formed different levels of consumption.
The consumer in the clothing market is a huge consumer group
The population of nearly 1.3 billion in mainland China. Consumers of clothing are a huge number of. This number is the most convincing description of the huge characteristics of Chinese clothing consumers. The number of consumers is the influencing factors that any industry must consider, and it is especially important for the clothing industry. my country is a traditionally large consumer consumer country. The so -called "big" comes from the population. It is an important evaluation basis for the prospect of the clothing industry. Not only this, the growth of the national economy also provides material possibilities for consumption in the clothing market. In other words, when we consider China, a consumer group with nearly 1.3 billion people, we will no longer consider that everyone has the problem of clothing, but to meet the requirements of the current improvement of aesthetic and clothing culture. my country has a consumer group with a strong purchase ability and strong buying desire.
The consumer in the secondary clothing market is a complex group
The purchase behavior of consumers is affected by the objective conditions of income level, geographical region, national habits, religious beliefs, cultural traditions, and social development level. At the same time, it is closely related to the age level, education level, aesthetic taste, and consumption purpose. China is a country with ancient history, long traditions, vast, and many nations. The huge differences in the above -mentioned aspects of clothing consumers are expressed in the thousands of differences in clothing consumption demands. Therefore, in addition to having a huge absolute number, it is also an extremely complicated group. From the analysis of purchasing power, in my country, there are also many different levels of clothing consumer groups from wealthy, well -off to food and clothing. If the region is roughly divided, it is basically manifested as the overall purchasing power and the desire to purchase from the southeast to the northwest.
The consumers of Tianjin as an example, the income level of Tianjin citizens is large, so it shows a significant difference in consumer behavior. The research market can find that in the price band of various levels at high, low, and low, consumers have different requirements for clothing brands and style types, and low -income levels of consumers' requirements for clothing prices pay attention to "economic affordability"; medium -income consumption consumption Those who pay attention to clothing must be beautiful and comfortable, and they are reasonable and easy to accept; consumers with high income levels are very different. They pay attention to brand grades and require clothing to display their identity quality and ignore the price. Therefore, the dislocation operation of the clothing market is required to meet the different needs of consumers at all levels.
The different consumer purpose will also affect consumers' purchase behavior. For consumers of clothing, wearing and gift giving are the two most basic consumption purposes. When gift giving becomes the purpose, consumers' choice standards are likely to focus on the factors of price. In this special consumer industry, the principle of conventional consumer division will be completely overturned. Even those who are very poor may buy several times the costumes of their spending power to seek the effect of "decent people".
The factors that may cause consumption behavior differences above are distinguished and expected. It is appropriate to be used as an example to formulate the main basis and reference of production and marketing plans. Industry manufacturers should attract enough attention.
The consumer in the clothing consumer market is a group of psychological gradually mature group
The groups of consumer consumer psychology are gradually mature, which is the inevitable result of the national conditions in rapid changes. It is manifested in:
. The overall income of consumers is continuously increasing, which will lead to the growth of the demand for the purchase of clothing products and the further enhancement of the actual purchase capacity; The characteristics of polarization began to show the characteristics of polarization, and the purchasing power gradually concentrated towards the two areas of high prices and low prices. This change can be confirmed from changes in the demand for clothing consumer goods in the market: high -end luxury brands are welcomed in the Chinese market. China has become an important emerging market for the most top clothing brands in the world. The same sales are optimistic;
It, changes in lifestyle make consumers a rapid rise in demand for clothing types. The speed of its speed makes the existing clothing products show a certain degree of single and outdated every moment. This change has accelerated the professional segmentation of the domestic clothing market. Banquets, wedding costumes, leisure clothes, professional suits, etc. have become conventional categories in the market. It is conceivable that the more clear products will be in the future clothing market, the more popular it will be.
. Fourth, social hotspots, popular culture, and international trends have prompted consumers' aesthetic tastes to continue to change. In the past two decades, the significant improvement of China's economic level has made people no longer limited the practical needs of clothing, and began to pay attention to the deeper role of clothing's dressing and expressing themselves. Their acceptance and digestion of new things and fashion trends are staggering, but at the same time, there are no shortage of preferences and persistence on their traditional traditions. To some extent, they are almost elusive.
Fifth, consumers are becoming increasingly mature. The prosperous market and developed information provides them with the best fast -moving clothing education courses. More and more people have begun to get rid of the consumption habits of trust and blindness, and gradually realize their true needs. They have a better sense of smell and judgment on clothing style, style, and quality and price ratio. Seeing this, understanding their hobbies, and giving them the best choice will be the only correct way to try to enter the Chinese clothing market.
Analysis of the needs of the clothing market three
and dressing and formal evening dress retaining clean and neat tailoring, using many wrinkles and decorative edges, very Versace contour Deep, the use of color and tailoring is also fascinating; it is worth mentioning that although it is bright and simple, the Middle East flavor jewelry that is only available in Alibaba appears in the entire series, adding a lot of mysterious and luxurious atmosphere Essence The contour of various types of cigarette pipes and bright colors to commemorate Mr. St. Roland. The color system includes a large necklace and a bracelet with a large necklace and a bracelet inlaid with color jewelry (heart types and bracelets inlaid with color jewelry (heart types and bracelets inlaid with color jewelry Embroidery pattern).
The basic situation of sampling survey:
1. Modern college students pursue the comfort of clothing in the choice of clothing types, not only focusing on the trend. Among them, 63.04%of boys and 65.59%of girls prefer sports and leisure types, while men and girls who pursuing popular fashion clothing only account for 16.3%and 21.51%, respectively.
. As far as the place of buying clothing is concerned, 58.06%of girls and 47.37%of boys choose to buy in specialty stores. In Xiamen, more than half of the men and girls choose to buy clothing in Zhongshan Road. At the streets of Xiamen University, shoppers at Wal -Mart and Laya Department Store decreased in order.
3. Price is another important influencing factor in buying clothing. More than half of the buyers are only willing to accept the cost of 50-100 yuan/clothing. It can be seen that the wind of comparison has gradually spread on the campus, but most young students have not followed the wave.
4. Men and girls who use styles as the preferred factor for purchasing clothing account for 33.59%and 43.12%. The quality factors are ranked second with 29.58%, while the brand factor lives at the end with 7.5%. Therefore, manufacturers should pay attention to the new design to cater to the different tastes and styles of modern college students.
5. Finally, through this survey, we found that students have a low satisfaction with the service of the department. I hope that each department will refer to students' opinions in choosing school uniforms.
Segies show that people generally believe that the common problems in the clothing wholesale market today are the incomplete product grade, the quality of the product, and the poor hygiene conditions. These problems are all problems that need to be solved in the clothing market. This also shows that the requirements of buyers are constantly improving, and they hope to purchase clothing in a clothing wholesale market with full product grade, high product quality, sound financial facilities, and comfortable environment.
Mamurarous secretary -general of the China Commercial Federation and deputy director of the National Business Information Center of China analyzed that in 2016, the promotion of shopping malls continued to increase, the trend of women's clothing fashion was obvious, the brand concentration increased, and more Hong Kong brands Entering the domestic market, but still lacks leading brands in China. According to statistics from the National Business Information Center of China, the total sales of clothing products of 100 key large-scale retail enterprises nationwide from January to September 2016 reached 22.4 billion yuan, an increase of 23.4%year-on-year; Last year. Most of the more than ten types of clothing products monitored have increased from last year, of which women's clothing sales increased by 21%. From the perspective of sales structure, the proportion of women's clothing sales reached 23.85%, ranking first. According to statistics from the National Bureau of Statistics, the consumer prices of residents from January to September 2016 increased by 4.1%year-on-year. In September, the prices of clothing products increased by 0.4%over the previous month, of which women's clothing prices rose 0.4%.
women's clothing is the most active in clothing products. Data from key shopping malls across the country show that in 2016, women's clothing and women's sales in 2016 accounted for 26%of clothing sales, and women's clothing sales rose 29%in the first three quarters of 2016. The increase in women's clothing sales in 2016 was basically the same compared with 2016. The increase in women's clothing sales in 2016 has dropped to 9.6%, which reflects the foresight of the women's clothing market to a brand -oriented turning point. Essence
1. Discount rebate promotion is prevalent
The discount promotion of various merchants this year has led the tide with clothing. Compared with previous years, clothing products have been discounted for a long time, and the price reduction is large. In addition, the form of promotion in vouchers is very popular, but because the coupon returns have been greatly restricted when consumption, discounts have become the first choice for business promotion, which has exacerbated market competition to a certain extent. On the basis of not participating in discounts, some well -known brands still maintain a good momentum.
2. Professional women's clothing advocates fashion
. More and more brands have developed from the pure professional suit in the previous few years to today's leisure and fashionable senior professional women's clothing. The concept of touch and fashion. Flexible and bold use of colors, local changes and matching, make women's clothing penetrate an elegant temperament and stylish style, and the style is novel.
3. Health is fashion.
In 2016 SARS period, the concept of health is deeply rooted in the hearts of the people, especially the lady's underwear, wool cashmere products, etc., which has a stronger demand for health and safety.
4. Middle -aged and elderly clothing is still shortage
In in the market conditions, young and fashionable leading the domestic clothing market trend, especially young women under 30 years of age, have ample market supply, but suitable for 45 years old, but suitable for 45 years old The above -mentioned middle -aged and elderly women have fewer clothing sources, few styles, specifications, and small space. At present, large department store retail malls and clothing stores have almost no counter for middle -aged and elderly women's clothing. Even if there is, its size is small, and the costumes sold are old and difficult to meet the needs.