2 thoughts on “How to segment the cosmetics market market segmentation”
Chad
Mainly subdivide the cosmetics market from four aspects: consumer psychological factors, lifestyle, geographical factors and consumer behavior. . Consumer psychological factors segment: 1. Political call effects 2. Economic constraints 3. Economic income impact . Cultural and religious influence 5. The influence of gender age By analyzing the psychological differences of different customers, it can better understand and grasp the customer's purchase behavior and explore the service rules.
. Destiny segmentation: (1) Low -carbon healthy lifestyle. (2) Lifetime of natural makeup. . Segmentation of geographical factors: The influencing factors of purchases: 1. Climate , national , region , urban scale 5. Population density . Consumer behavior subdivision: This Factors: 1. It is easy to be affected by market atmosphere such as promotion and advertising. 2. It is easy to be affected by the artificial atmosphere. 3. Emotional consumption. 4. No regrets.
The so -called market segmentation is a market survey through market research. According to the differences between consumer demand, the market of a certain product is divided into a number of consumer groups with some characteristics in demand, which is divided into various different kinds of different different types of different. The process of market segments. The standards for market segmentation include the following points: 1. Geographical factors 2. Popularity factors 3. Psychological factors 4. Behavioral factors The current Chinese cosmetics market is mainly dominated by female cosmetics, which is always a forever For groups that do not disappear, men's cosmetics markets are slowly growing, and it is a market potential stock with potential potential in the future. Geographically, it should not be too remote, and the population flow is greater. The population is mainly where the population is concentrated. This is also the main choice of all market segments, such as next to the school, commercial streets, etc. Psychologically, most consumers with cosmetics now focus on whitening and moisturizing and acne. Therefore, the sales of the products should seize these functions In terms of behavior, most people will pay attention to the decoration of the store, and the cosmetics must be clean and tidy! It is best to use white as the main color in the store. The market segmentation must make different adjustments according to its own situation, flexible and changing. Is my opinion can help you.
Mainly subdivide the cosmetics market from four aspects: consumer psychological factors, lifestyle, geographical factors and consumer behavior.
. Consumer psychological factors segment:
1. Political call effects
2. Economic constraints
3. Economic income impact
. Cultural and religious influence
5. The influence of gender age
By analyzing the psychological differences of different customers, it can better understand and grasp the customer's purchase behavior and explore the service rules.
. Destiny segmentation:
(1) Low -carbon healthy lifestyle.
(2) Lifetime of natural makeup.
. Segmentation of geographical factors:
The influencing factors of purchases:
1. Climate
, national
, region
, urban scale
5. Population density
. Consumer behavior subdivision:
This Factors:
1. It is easy to be affected by market atmosphere such as promotion and advertising.
2. It is easy to be affected by the artificial atmosphere.
3. Emotional consumption.
4. No regrets.
The so -called market segmentation is a market survey through market research. According to the differences between consumer demand, the market of a certain product is divided into a number of consumer groups with some characteristics in demand, which is divided into various different kinds of different different types of different. The process of market segments.
The standards for market segmentation include the following points: 1. Geographical factors 2. Popularity factors 3. Psychological factors 4. Behavioral factors
The current Chinese cosmetics market is mainly dominated by female cosmetics, which is always a forever For groups that do not disappear, men's cosmetics markets are slowly growing, and it is a market potential stock with potential potential in the future.
Geographically, it should not be too remote, and the population flow is greater.
The population is mainly where the population is concentrated. This is also the main choice of all market segments, such as next to the school, commercial streets, etc.
Psychologically, most consumers with cosmetics now focus on whitening and moisturizing and acne. Therefore, the sales of the products should seize these functions
In terms of behavior, most people will pay attention to the decoration of the store, and the cosmetics must be clean and tidy! It is best to use white as the main color in the store.
The market segmentation must make different adjustments according to its own situation, flexible and changing.
Is my opinion can help you.