How to do WeChat sales?

Rex

December 31, 2022 at 5:45 am

1. "Tag"

Because WeChat does not have a classification function, we can only use the batch management labels of Reed Assistant to classify friends. You can quickly post a few labels to a friend and manage WeChat friends, so that you can define friends from multiple dimensions.
For example, the label of a friend is: key customers, women, Beijing, intention A product, etc., so that we can manage it.
2. Customer classification
The source of WeChat customers in physical stores generally has two channels, one is a store and the other is the network. The degree of trust in you from the shop and the not to the store are very different. First of all, you must distinguish these two parts. Customers who arrived again have consumed, and there is no consumption, which is also marked.
The consumption has already recognized your product service. The key work in the future is recovery and customer relationship maintenance. I have n’t consumed, but I have left you on WeChat. There is not much trust in trust. There must be a need to meet him. The main task of coming down is to dig out customer needs.
Basically, the customers on WeChat on the physical store can be divided into the following categories:
1, the client of the store (Y)
2, the customer who does not arrive at the store (n)
3, the consumption has been spent, Customer (M)
4, customers who have not consumed (O)
5, key customers (VIP)
mades can be set freely by yourself, just understand it yourself. WeChat is not like QQ. A good group function, but he has a label function, a user can add a few labels.
Themiding the customer area with a label is the first step to do a good job of WeChat customer management. Of course, it is also the most tedious step. Maybe the situation of more customers has been forgotten, but it doesn't matter. From now on, every client will make a mark. I could think of how many marks, and I couldn't remember to make a unified label.
3. Different from the client
Tyun equally, the same is the same for any customer. Opening a store to do business is to make money. Whoever makes me earn money is the truth. Of course, you can't do a loss of business.
The same we must do different activities for customers with different labels in WeChat marketing promotion.
The customers who do not arrive at the store (n): To focus on guiding the customer to the store, you can do some activities such as politeness in the store. Of course, it is necessary to make the customer feel very low.
The customers who have not consumed (O) who have not consumed by the store of the store (Y): Such a customer is not able to meet the demand, focusing on promoting it, new products, new services, etc., digging customer needs.
Customers (M), Customer Consumption (M), Customer (M): Customers have certain trust in stores and recognize products. Customer needs, formulating promotional programs.
The key customers (VIP): This is already your iron powder. Don't publicize the product too much, give more humanistic care, let customers become your friend, and let him introduce the customer to you.
In short, marketing cannot be generalized, what kind of strategies should be used for which customers need to use.
4. Communication has the main and secondary
. There are more. The most taboo for WeChat marketing is to pursue the quantity and ignore the quality. A precise customer is much more important than 100 ordinary WeChat friends. A valid communication is more valuable than the greetings of 100 groups. In addition, the communication must be the main time, and you cannot pick up the sesame seeds and lose the watermelon.
The key customers (VIP): This is our real parental parents. It is the group of people who brought us 80 income in the 8020 rule. No matter what we do, we should first consider the feelings of our key customers. What offers should they enjoy.
The reason is simple, but sometimes we ignore key customers in order to achieve a goal. For example: new users' exclusive exclusive, courteous entry, free experience, etc. have not taken into account our key customers.
It in communication: Key customers can communicate one -on -one and communicate in deeper. It is best to call twice within a year. The feeling of calling and sending WeChat is different.
Couns for consumption: This is the cornerstone of our store operation. Although it has not created high profits for us, it has shared our operating costs.
The method for such customers is generally communicating in batches in batch time. At a time, I contacted 5 to which recovery and which chat for a while, and took him as a part of work for one hour to find these customers to chat.
Is to communicate such customers, they must be new, but in principle, new customers are preferred. Don't say that I am snobbish. After all, new customers have just come into contact with us. We need to build a cognition for him as soon as possible, and the old customers have already understood us quite well.
The customers who have not consumed: It is the object we strive to fight, but because there are stores with the stores and the links we have had links, it is difficult to output topics. I divide it into such customers into groups A, B, and C group groups (need to edit a few sets of words, not to send a blessing or something), and then communicate one by one with a reply.
5. Interactive channels and methods
Interaction is the most important link in WeChat customer management, and it is the basis for building trust and favors of each other.
WeChat group
With the flood of the WeChat group, major WeChat groups are rapidly going towards a recession period. Now a WeChat group is facing death for the shortest 7 days. Either a collective diving, no one talks all day, or it is advertising.
The marketing effect of WeChat groups has dropped sharply, and marketing value is also decreasing sharply. So how do we use WeChat group interaction?
1. The continuous output value, even if no one speaks, you have to output. In fact, many people are paying attention to this group silently. Do not blindly pursue activity. The simplicity of simple activity is not meaningful.
2. Share, do not throw the public account link directly. Now the public account article is flooding, and the probability of being opened by the public account article is very low. I often use a small section of text, or use a software to edit a screenshot, which makes the information more effective.
3, taboo, directly throwing advertisements is the most disgusted behavior, and it is very easy to be kicked out of the group. When advertising, you must interact with the hot field in advance, do not make hard wide.
Preval circle
The circle of friends is our longest propaganda position, and it is also the main battlefield that we shapes personal brands and establish a store image. We can follow several rules when using the circle of friends:
1 The most annoying thing to prevent the screen of advertising is the advertising screen. Think about it in other places. Whoever opened the circle of friends to see the full screen is not comfortable to see the psoriasis. In principle, there should be no more than two advertisements in the circle of friends every day. If you want to improve the publicity of the advertisement, you can delete the previous advertisement when you send the next advertisement.
2. Maintain the beauty of the circle of friends. When a customer clicks your homepage of your circle of friends, you must make him look comfortable, and the advertisement is as little as possible. My approach is to delete all more than three days of advertisements (stay for stay (stay stay There is no effect), so that your friends circle homepage is your personal dynamics, which makes people look very comfortable.
3, the first two points are the foundation. If you do it, you will consider what you will send. Content design needs: First of all, make a positioning of yourself, to establish a proper image. For example: you are selling clothes and can be positioned as masters; then the content you send must meet this identity. The purpose of identity is to make us better promote sales.
WeChat communication
WeChat communication includes one -to -one communication and group hair issuance. One -to -one communication is the most effective way to build trust. Communicate with us.
The key customers let us think about the words before communicating. Women can give a greeting greeting in March 8th Festival. The weather can be warmly reminded. In intentionally, when this product has a policy, she can find her as soon as possible. Essence
The group hair is a double -edged sword, which must be designed at the time of group hair. A good thing can promote sales, but the words may be in place, and many people may be offended. Usually, the intimate group of Reerael assistant can bring friends' remarks, so as to prevent users from thinking that it is the embarrassment of group hair.

2 thoughts on “How to do WeChat sales?”

Mamie
December 31, 2022 at 5:45 am

1. Why do you want to do WeChat marketing?
is everyone doing WeChat marketing? You must know that everyone is doing the same thing sometimes is not necessarily correct, such as standing on the side of the boat.

is it because you do n’t think you do marketing on WeChat? If you don't understand why you do WeChat marketing, then even if you do WeChat marketing, you will be in a passive position.

is because you think WeChat's unique product model is more suitable for marketing? So what is the uniqueness of WeChat compared with other products or marketing tools?

. Is your brand or product suitable for marketing on WeChat?
First of all, we must make it clear that not all products or brands are suitable for marketing on WeChat. Secondly, not all products or brands are suitable for all WeChat marketing tools.

Is before doing WeChat marketing, you must think about what characteristics of your brand or product, and whether you can use WeChat to enlarge your brand or product characteristics with the help of WeChat. If your products or brands can use various marketing tools to enlarge their value with the help of WeChat, then it may indicate that your brand or product is suitable for WeChat marketing.

The people think that there are two types of brands suitable for marketing on WeChat. One is a popular brand, and the other is a niche brand that is very niche. There are two extremes here.

. What are the characteristics of WeChat products? What is the same different from other products or marketing tools?
The understanding of the characteristics of WeChat products can adjust the purpose and method of marketing for WeChat's unique characteristics. rnrn用过微信的人大多能够多少明白，微信与微博，与腾讯QQ 的产品使用环境是不同的，用户使用微信的目的也与使用微博或者腾讯QQ 的目的是different. Compared to Weibo, making customer service on WeChat will be more humane and diversified. Compared with Weibo, WeChat fans are more accurate. Compared with Weibo, WeChat is more suitable for strengthening strong relationships and then stronger these goals and stronger relationships. The relationship is converted into traffic and orders. However, a weak relationship platform such as Weibo is more suitable for promotion and marketing, and more suitable for developing new users and customers. Enterprises can grab on Weibo and WeChat, use Weibo as brand promotion and development of new customers, and turn the weak relationship into strong relationships into strong. Relations, use WeChat to better maintain these strong relationships, and convert these strong relationship users into orders.

. What kind of situation do users use WeChat based on WeChat? What is the purpose of users to log in to WeChat?
Primply what the user is based on WeChat is very important, because you can use the purpose of users to use WeChat for marketing.

It users use WeChat because he can easily send and receive QQ emails; some users use WeChat to receive QQ messages; some users use WeChat because they are lonely, so they want to put girls on WeChat, so they will Use the shake, drift bottle, people nearby people, and other functions; some users use WeChat because WeChat provides the function of voice SMS; and some users use WeChat just because everyone is using

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Rex
December 31, 2022 at 5:45 am

1. "Tag"

Because WeChat does not have a classification function, we can only use the batch management labels of Reed Assistant to classify friends. You can quickly post a few labels to a friend and manage WeChat friends, so that you can define friends from multiple dimensions.
For example, the label of a friend is: key customers, women, Beijing, intention A product, etc., so that we can manage it.
2. Customer classification
The source of WeChat customers in physical stores generally has two channels, one is a store and the other is the network. The degree of trust in you from the shop and the not to the store are very different. First of all, you must distinguish these two parts. Customers who arrived again have consumed, and there is no consumption, which is also marked.
The consumption has already recognized your product service. The key work in the future is recovery and customer relationship maintenance. I have n’t consumed, but I have left you on WeChat. There is not much trust in trust. There must be a need to meet him. The main task of coming down is to dig out customer needs.
Basically, the customers on WeChat on the physical store can be divided into the following categories:
1, the client of the store (Y)
2, the customer who does not arrive at the store (n)
3, the consumption has been spent, Customer (M)
4, customers who have not consumed (O)
5, key customers (VIP)
mades can be set freely by yourself, just understand it yourself. WeChat is not like QQ. A good group function, but he has a label function, a user can add a few labels.
Themiding the customer area with a label is the first step to do a good job of WeChat customer management. Of course, it is also the most tedious step. Maybe the situation of more customers has been forgotten, but it doesn't matter. From now on, every client will make a mark. I could think of how many marks, and I couldn't remember to make a unified label.
3. Different from the client
Tyun equally, the same is the same for any customer. Opening a store to do business is to make money. Whoever makes me earn money is the truth. Of course, you can't do a loss of business.
The same we must do different activities for customers with different labels in WeChat marketing promotion.
The customers who do not arrive at the store (n): To focus on guiding the customer to the store, you can do some activities such as politeness in the store. Of course, it is necessary to make the customer feel very low.
The customers who have not consumed (O) who have not consumed by the store of the store (Y): Such a customer is not able to meet the demand, focusing on promoting it, new products, new services, etc., digging customer needs.
Customers (M), Customer Consumption (M), Customer (M): Customers have certain trust in stores and recognize products. Customer needs, formulating promotional programs.
The key customers (VIP): This is already your iron powder. Don't publicize the product too much, give more humanistic care, let customers become your friend, and let him introduce the customer to you.
In short, marketing cannot be generalized, what kind of strategies should be used for which customers need to use.
4. Communication has the main and secondary
. There are more. The most taboo for WeChat marketing is to pursue the quantity and ignore the quality. A precise customer is much more important than 100 ordinary WeChat friends. A valid communication is more valuable than the greetings of 100 groups. In addition, the communication must be the main time, and you cannot pick up the sesame seeds and lose the watermelon.
The key customers (VIP): This is our real parental parents. It is the group of people who brought us 80 income in the 8020 rule. No matter what we do, we should first consider the feelings of our key customers. What offers should they enjoy.
The reason is simple, but sometimes we ignore key customers in order to achieve a goal. For example: new users' exclusive exclusive, courteous entry, free experience, etc. have not taken into account our key customers.
It in communication: Key customers can communicate one -on -one and communicate in deeper. It is best to call twice within a year. The feeling of calling and sending WeChat is different.
Couns for consumption: This is the cornerstone of our store operation. Although it has not created high profits for us, it has shared our operating costs.
The method for such customers is generally communicating in batches in batch time. At a time, I contacted 5 to which recovery and which chat for a while, and took him as a part of work for one hour to find these customers to chat.
Is to communicate such customers, they must be new, but in principle, new customers are preferred. Don't say that I am snobbish. After all, new customers have just come into contact with us. We need to build a cognition for him as soon as possible, and the old customers have already understood us quite well.
The customers who have not consumed: It is the object we strive to fight, but because there are stores with the stores and the links we have had links, it is difficult to output topics. I divide it into such customers into groups A, B, and C group groups (need to edit a few sets of words, not to send a blessing or something), and then communicate one by one with a reply.
5. Interactive channels and methods
Interaction is the most important link in WeChat customer management, and it is the basis for building trust and favors of each other.
WeChat group
With the flood of the WeChat group, major WeChat groups are rapidly going towards a recession period. Now a WeChat group is facing death for the shortest 7 days. Either a collective diving, no one talks all day, or it is advertising.
The marketing effect of WeChat groups has dropped sharply, and marketing value is also decreasing sharply. So how do we use WeChat group interaction?
1. The continuous output value, even if no one speaks, you have to output. In fact, many people are paying attention to this group silently. Do not blindly pursue activity. The simplicity of simple activity is not meaningful.
2. Share, do not throw the public account link directly. Now the public account article is flooding, and the probability of being opened by the public account article is very low. I often use a small section of text, or use a software to edit a screenshot, which makes the information more effective.
3, taboo, directly throwing advertisements is the most disgusted behavior, and it is very easy to be kicked out of the group. When advertising, you must interact with the hot field in advance, do not make hard wide.
Preval circle
The circle of friends is our longest propaganda position, and it is also the main battlefield that we shapes personal brands and establish a store image. We can follow several rules when using the circle of friends:
1 The most annoying thing to prevent the screen of advertising is the advertising screen. Think about it in other places. Whoever opened the circle of friends to see the full screen is not comfortable to see the psoriasis. In principle, there should be no more than two advertisements in the circle of friends every day. If you want to improve the publicity of the advertisement, you can delete the previous advertisement when you send the next advertisement.
2. Maintain the beauty of the circle of friends. When a customer clicks your homepage of your circle of friends, you must make him look comfortable, and the advertisement is as little as possible. My approach is to delete all more than three days of advertisements (stay for stay (stay stay There is no effect), so that your friends circle homepage is your personal dynamics, which makes people look very comfortable.
3, the first two points are the foundation. If you do it, you will consider what you will send. Content design needs: First of all, make a positioning of yourself, to establish a proper image. For example: you are selling clothes and can be positioned as masters; then the content you send must meet this identity. The purpose of identity is to make us better promote sales.
WeChat communication
WeChat communication includes one -to -one communication and group hair issuance. One -to -one communication is the most effective way to build trust. Communicate with us.
The key customers let us think about the words before communicating. Women can give a greeting greeting in March 8th Festival. The weather can be warmly reminded. In intentionally, when this product has a policy, she can find her as soon as possible. Essence
The group hair is a double -edged sword, which must be designed at the time of group hair. A good thing can promote sales, but the words may be in place, and many people may be offended. Usually, the intimate group of Reerael assistant can bring friends' remarks, so as to prevent users from thinking that it is the embarrassment of group hair.

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